Shamshad resides in Dera Bakha, Bahawalpur. Chunri work is her family’s legacy. She learnt the trade secrets of this craft from her mother and grandmother. With over 25 years of work experience, Shamshad also visits Lok Virsa exhibitions every year to study the changing trends of the market. Shamshad confides that initially she had a poor grasp of business and financials but through sheer grit and unrelenting dedication she crafted her own entrepreneurial path. Now is ready to explore and engage with the digital market.
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