Asma Zahoor, Multan
Pure Organza Dupatta with Gota, Sequin and Aari Work
Asma did her FA and then got a fashion design diploma from a nearby university. Asma went to a local training center when she was 15 years of age and started stitching and designing. Asma believes that her strength is her creativity. She observes different designs and patterns and then make changes according to her own style and thus creates a fusion of different designs. Asma says that everyone should create their own identity by using the tool in what he or she is good at. Asma wants to expand her business and wants to create a brand from her own name one day. A believer that identity is closely linked to one’s skills and tools. Asma wants to expand her business and wants to create a brand from her own name one day.
For customized orders, Asma Zahoor can be contacted at:
Nayyar Wajid, Multan
Unstitched Lawn Kurta with Aari Work
Nayyar Wajid lives in Sabzwari Town, Multan. Nayyar says that it was the course of Home Economics that piqued her interest and thus began her pursuit of design and creative expression. Having completed her Bachelors in Arts, Nayyar took up Computer and English courses. This has helped her tap into the market needs once she started her own small business. Nayyar says she began by doing mirror work and now has restricted her work to machine embroidery only. She has created a network of artisans in different cities with whom she works to complete market orders. A true epitome of grace, Nayyar has participated in multiple exhibitions in Pakistan as well as in various cities of India. Nayyar says that she finds her work fulfilling as its more than just monetary satisfaction, its about crafting identity and being true to who you are.
For customized orders, Nayyar Wajid can be contacted at:
Rehana Kausar, Multan
Medium Size Stitched Lawn Kurta with Aari Work
Rehana Kausar, a resident of Chowk Shahbaz, Multan. Rumbling with setbacks and living big. Rehana baji stands solidly in her integrity with clarity of purpose and the will to craft colorful futures for her twin sons and two daughters. With a Bachelor’s degree Rehana baji, stepped in the business world when her became gravely ill. With the help of her daughters Rehana baji started sewing bed sheets and pillow covers and selling them door-to-door. One day, Rehana baji received an invitation for an exhibition where she displayed her bed sheets and observed the appreciation and scope of her work. Rehana baji is industrious artisan, with hands that crafted opportunities — of her son starting his own business, the twins completing matriculation, and a daughter married. Rehana baji says that since she is getting old now so she is not able to go door-to-door, hence the digital portal holds great promise of working directly with the market from the comfort of her home.
For customized orders, Rehana Kausar can be contacted at:
Shaiza Parveen, Vehari
Unstitched Lawn with Aari Work
Shazia Parveen, a resident of Vehari. After matriculation, she learnt the art of stitching from her mother and started stitching for her neighbors. She is well known to be the sun of her community, bringing light and joy with her easy humor and general warmth. She shares how once at an exhibition a buyer who was haggling over the cost of her product was amazed by her compassionate aura and wrote so on her business card saying that “next time, I’m in the market I shall contact you.” Shazia hopes her father who fully supported and cherished her could have seen her today. Nevertheless, Shazia expresses gratitude to be married to a man who respects, loves and shares the household duties with her. She relates that when she is away on market or exhibition trips her husband looks after their four children. Shazia is humbled by all the gifts life has bestowed upon her. Now, with Kaarvan, PSDF and Samsung initiative she says she is learning more and more about market linkages and digital e-commerce
For customized orders, Shazia Parveen can be contacted at: